A Letter from Alexandria

Hello Wildflowers, 

Welcome to the FLORA community! I'm thrilled to share my designs with you. Balanced between feminine and masculine auras, my pieces are designed for endless summers of relaxed elegance. 

Throughout the collections you will find my floral paintings printed on some of the fabrics, and packaging. It is important to me that each print complement the silhouette rather than overpower it. The pieces are intended to be youthful and light yet mature and modish. After-all, who says we can't be both? Let's re-write the narrative, together.  

Each piece is crafted with at least 97 % natural or recycled fibers and carefully inspected for lasting quality. In fact, our team uses a three question test to ensure quality garments:  

1. Is it gentle on the skin?

2. Is it breathable? 

3. Is it a natural fiber?

I chose to focus on florals because, for me, they evoke a sense of joy and nostalgia. There's something timeless about florals—they can instantly transport you back to your grandmother's tablecloth or that vintage wallpaper in a childhood home.

For years, I found myself going from brand to brand, eagerly checking who had floral prints in stock or in season. Then it hit me—why not create a space where all the florals I love could exist together? That’s how the concept for Flora by Alexandria was born. 

Clothes shouldn't be your enemy--they should be your best friend, your wing-woman propelling you forward. Thank you for allowing me to share my vision with you and for supporting our small business.

~Alexandria