Our purpose is to help women build a timeless floral wardrobe that works every day.

FLORA emerged out of one single realization: women need more floral pattern choices in clothing.

At Flora by Alexandria, our purpose is to make it easy for women to add florals to their everyday wardrobe. We create versatile pieces that mix and match, helping you get more wear out of every item. Using natural fabrics and sustainable practices, our collections offer long-lasting style and effortless ways to build a floral capsule wardrobe that works for real life.