Our Purpose

Our purpose is to create quality, floral garments that inspire others to live fully.

FLORA emerged out of one single realization: women need more floral pattern choices in clothing.

Designer Alexandria Cruz, started with a sketchbook and a vision to bring women sustainable floral fashion. Soon after, Alexandria designed FLORA’s first small batch collection. At FLORA, we think patterns are personal, nostalgic and uplifting. Our garments are meant to stir the creative being, and empower women to find their flow.