The Inspiration Behind Alexandria's Blossoming Designs

I was born in Charlotte, NC, but my journey began when I boarded a plane at just two weeks old, heading to Puerto Rico, where I lived until I was about five. My father managed resorts along the beach in San Juan, so I grew up in a world of sand, sea, and sun. My twin sister and I spent our days swimming in the ocean and embarking on daily adventures, with the rhythm of the waves as our constant backdrop. Later, we moved to a quaint home in San Juan, where we attended Montessori school. I have fond memories of singing Spanish songs, playing games under the hot sun, and feeling the cool ocean breeze.

The vibrant culture of Puerto Rico, especially the pastel colors, the 90s red, and the unique flair of that era, deeply influenced my creative spirit. The sight of women in blazers, breaking into a more egalitarian role during the 90s, left a lasting impression on me, inspiring much of my work today.

Eventually, we moved back to the South, where I’ve spent most of my life in Charlotte, NC. I see a beautiful parallel between the hot summer sun of the South and the necessity for cool dresses that embody softness, femininity, and the sophistication of an evolving female role in society. My mother, an interior designer, taught me the importance of color, texture, and smart design—principles I carry into my fashion work.

As a painter and fashion designer, I find universal inspiration in the basic concepts of art: color, line, texture, composition, and scale. I believe that understanding the fundamentals of design allows us to speak the language of art across all mediums, from painting to interior design and fashion. I love seeing how others style my designs, making them uniquely their own. With a background in art therapy, I understand the deep human desire to be seen. My hope is that everyone who wears Flora by Alexandria feels seen, celebrated, and empowered.

Alexandria Cruz Bio